What's the Goal of Your Blog Post?
/I have a request. One that needs to be completed before you write your next blog post. So, what is my request, what is it that I want you to do? STOP!
I want you to stop and think before you write your next blog post. I want you to think aboutwhat your goal isfor that blog post. How will that post help you move forward/accomplish something in your biz/blogging journey?
Here are a handful of questions to think about/ask yourself:
- Am I writing this post to have people share across social media sites to increase my reach?
- Am I writing this post with a clear call to action inviting them to sign up for my mailing list so I can build relationship with them and stay in touch?
- Am I writing this post to get the attention of a brand I'd like to work with?
- Am I writing this post to engage my readers and get them interacting with me/each other?
- Am I writing this post to sell a product or service?
- Am I writing this post to share content (curated content) of a fellow blogger I would like to build a relationship with?
Each one of these questions pertain to some very valid goals for writing a blog post and I'm sure you can think of even more. The point I'm trying to make is that your next post (and every single post) should be written with a goal in mind. Know beforehand exactly what you want that post to accomplish.
After you've taken the time to stop and think about this, it's time to move forward. And now I'm going to go against the 'norm' and ask you to start with the end in mind. For example, let's say your goal for the post is to get the attention of a brand you're interested in working with. Think about how you can share your experience with a product (product review posts are great) of theirs.
Let's look at another example. Now, let's say you've decided that your goal for the post is to build your list and get readers to opt-in to it. Think about what your opt-in offer is and write about a topic complimentary to it. After you've written the content, be sure to invite them to sign up to get immediate access to the free report (or whatever it may be).
When you know beforehand what you want a post to accomplish, it's easier to craft goal driven text. This is pretty powerful, especially if you use blogging as a way to earn money. Knowing the post's goal ahead of time helps you create a strategic blogging plan. Write a post that helps you grow your reach. Then work on one that starts the conversation with new readers. Next work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners and Brands and you’re all set to not only grow your blog and your audience, but make money blogging as well.
This is part 7 of a 10 part series on how to write a good blog post that engages people.
- Part 1 – How To Write Attention Grabbing Blog Post Titles
- Part 2 – How Long Should Your Blog Posts Be?
- Part 3 – Why Breaking Up Your Content Into Skimmable Sections Is Important
- Part 4 – Why you should include Images in Blog Posts
- Part 5 – How To Get Your Blog Posts Shared Socially
- Part 6 – Engage Your Readers And Encourage Interaction
- Part 7 – What's the Goal of Your Blog Post? (this post)
- Part 8 – How to Create a Good Blog Post Call to Action
- Part 9 – How to Monetize Your Blog Post
- Part 10 – Why You Need A Mailing List


One of the very things I struggle with is one of the most important pieces of your blog - the blog post title. You have a very small window of opportunity (we're talking seconds here) to grab the reader's attention. This means you have to create titles that catch the reader's attention and make them want to know more so they'll read the content.
Let me be blunt - if you have a sucky title it doesn't matter how awesome the text in your post is, most people won't take the time to read it...well unless your mom or best friend reads your blog, they probably don't care how crummy the title is ;-)




Blogging is hard work. It takes persistence, time, a will to not give up when the going gets tough. And of course as faith based bloggers - it also requires lots of prayer! Starting your blog is the easy part. Building a successful blog is the hard part.
A successful blog requires: 




I love this time of year. I get excited thinking about what the New Year is going to bring and what God has in store for me! I'm also addicted to planning...or maybe I should say I'm addicted to planners! ;-) I buy a few every year in hopes that this year I'll find the "perfect" one.

Wondering what to blog about can be one of the biggest roadblocks we bloggers face!
Today, I came across another article about coming up with blog post ideas. Most of the posts I read about this are pretty similar - they all offer a lot of the same tips for doing it that I'm already familiar with. But this post from Lynn Terry at Click Newz! had a suggestion I hadn't really thought about before. It's a great idea so I wanted to share it with you!