We live in a social world where much of our news comes from sites like Facebook, Twitter and Instagram. This isn't a bad thing. In fact, it can be a great thing when it comes to expanding our reach and getting our message in front of other people (that we may normally not be able to reach). It's just a matter of getting your current readers to start sharing your content on their favorite social sites.
Here are 4 tips to help you get your blog posts shared socially.
Of course it all starts with quality content that your readers want to read and share. No one is going to spread a crummy post on social media. Start by writing the best blog posts you can and do some research into what your audience wants and needs.
In other words, serve your market well and they will in turn share what you’re writing with their friends and acquaintances.
Make It Visually Appealing
Make your post easy on the eyes! Remember - people tend to skim content so you want things that will grab their attention. Break up your content into small bite-sized chunks so it’s easy to read. Add some subheadings and formatting to make it easy to scan through. And don’t forget to add an image that captures the essence of your post.
Step away from your desk and then come back and look at it with fresh eyes. Is the blog post visually appealing? Does it grab your attention? If not, go back to the drawing board and see what you can do to improve it.
Make It Easy To Share
When your goal is to get people to share your blog post on social media, you want to make it as easy as possible to share. I have a social share plug-in that I use - if you look at the bottom of this post (and any other posts on the site), you will see that there are options for you to share a post on Facebook, Twitter, etc.
Tell Them What To Do
While making it easy for someone to share by having something like a WordPress plugin that gives people the otpion to click a button to share a post on their favorite social media site, that isn't always going to be as easy as it sounds. People need to be told what to do. In other words, if you want the social share - tell your people that. End the post with a call to action telling them that if they liked the post to please share on Facebook, Twitter, etc. Don’t forget to let them know how much you appreciate it when they share the love.
This is part 5 of a 10 part series on how to write a good blog post that engages people.
- Part 1 – How To Write Attention Grabbing Blog Post Titles
- Part 2 – How Long Should Your Blog Posts Be?
- Part 3 – Why Breaking Up Your Content Into Skimmable Sections Is Important
- Part 4 – Why you should include Images in Blog Posts
- Part 5 – How To Get Your Blog Posts Shared Socially (this post)
- Part 6 – Engage Your Readers And Encourage Interaction
- Part 7 – What’s the Goal of Your Blog Post?
- Part 8 – How to Create a Good Blog Post Call to Action
- Part 9 – How to Monetize Your Blog Post
- Part 10 – Why You Need A Mailing List