No matter the reason you blog you are giving your readers something. That “something” varies from blog to blog but ultimately it comes down to hope. Do you give your readers hope? Hope is defined in the dictionary as “a feeling of expectation and desire for a certain thing to happen.”
People normally follow blogs for 2 reasons:
- They enjoy the topic
- They want information or instruction on the topic.
I don’t know about you, but I don’t follow any blogs on real estate because I have absolutely no interest in the real estate world. I do follow blogs that teach on WordPress because I love working with WordPress and am always looking to learn something new.
When I read a new blog post from a WordPress blog I have an expectation to learn something about WordPress. My hope is that the information the blog shared will help me in my online tech business.
As Christians we have another type of hope we can offer our readers – the Hope of God. Author John Piper from DesiringGod.org described the Hope of God as this:
“Christian hope is when God has promised that something is going to happen and you put your trust in that promise. Christian hope is a confidence that something will come to pass because God has promised it will come to pass.”
Encouraging our readers that God does keep His promises and He promised eternal life through His son Jesus Christ. If that doesn’t give your reader hope, than I don’t know what does. J
The point I’m trying to make is that every post you publish should give your reader some type of hope. This will keep them engaged and you will be able to connect more personally with them.