Regardless of how good of a writer you are people are not going to stick around unless they are getting the information they want from you and your blog. As I discussed a while ago, it’s important to know your target audience and this is why. If you don’t know whom you are blogging for then how can you give them the information they want? There are a number of simple tasks you can do to help you find out just want your readers are looking for from you.
Just come out and ask.
This is probably the easiest way to get answers. Just ask your readers. You can create a survey and ask them to fill it out. You could just write a blog post asking people to leave a comment with their opinions about your content. Or if you don’t want the results public, ask your readers to send you an email with their thoughts.
Check your analytics.
Keep an eye on your blog stats. Check which blog posts are getting the most views and which pages people stay on the longest or the least (FYI: this is called the bounce rate). Check which search terms people are using to find your blog.
Pay attention to not only the subject of your posts but also the format. Do you get response from a how-to post or a video? Do you get page views when you write a devotion or if you do a book review?
Once you have a good grasp on the type of information your readers are enjoying, you can plan your posts accordingly in the future.
Of course if you readers want the type of information you are not being led by the Lord to share, then you should start rethink target audience and pray for guidance on reaching the right people for your blog.