Discover Your Blog’s Purpose: To Equip

Closeup of a section of a bible. Low key shot ...

Have you discovered your blog's purpose yet? This week we've talked about ways your blog can encourage others and educate others.

Today we conclude with ways your blog can equip others for ministry.

How Can Your Blog Equip Others for Ministry?

  • Know your audience. Survey your readers. You can create a free, simple, and functional survey using a website such as Survey Monkey. Ask general demographic questions and questions about why they read your blog. In what ministries are they engaged (these can be as vast and varied as overseas missions to writing children's curriculum)?
  • What's your area of expertise? Do you have a particular area of knowledge about which you can write? Think about how your audience's needs match your skills and experience. Your entire blog doesn't have to transform into "The Blog About _____." But you could begin to devote one post a week to this goal of equipping others for ministry.
  • With each post you write, answer the question, How does this equip others for the good works God has prepared for them? Writing with the goal of equipping others will give your posts new depth and breadth.
  • Frequently feature meaningful and important Scripture in your posts. When you do, you help others:

All Scripture is breathed out by God and profitable for teaching, for reproof, for correction, and for training in righteousness, that the man of God may be competent, equipped for every good work. --2Timothy 3:16-17 (emphasis mine)

How does your blog equip others for ministry?