With you answers to the questions from the first three posts in this series, you can now answer a new question: What is your posting schedule going to be?
It is a good idea to establish what your blog posting schedule is going to be, right from the start of your blog. Posting schedules for bloggers range from posting every day or even a couple times a day to posting once a week or even once per month. None of those schedules are wrong.
Your blog posting schedule should be just that, YOUR posting schedule, not someone else’s.
If you do online research on what is the best posting schedule for blogging, you will find a wide variety of answers. But the truth is, what may be right for one blogger may not be right for another. There is no “one-size fits all” answer. What is important is that you be comfortable with whatever you choose for a blog posting schedule.
When you are choosing how frequently you are going to post new blog content here are some things you should take into consideration:
- Can you come up with new content at that frequency?
- Can you do that long term?
- Is the schedule you are considering a good fit for your family?
- Is the schedule you are considering a good fit for other work/social/etc. things in your life?
- What frequency would your readers want to hear from you?
- What frequency would be a bother to your readers?
I have read writing by many people who recommend posting daily. I do not necessarily agree with this. A daily posting schedule works well for some blogs and for some niches but not for all.
Although I understand why they find this important, I know for me personally that schedule would not work for a number of reasons. First, I think it’s unnecessary, second, it would be just too overwhelming for me and the other things in my life, and third, I don’t think my readers want to hear from me that often. However, I do know there are bloggers who do post according to a daily schedule and it works for them and their blog. Remember, what works for one does not necessarily work for another when it comes to blog posting schedules.
One of the keys when it comes to choosing your blog posting schedule is consistency. You should choose a schedule which you believe you can maintain consistently. You are going to be writing and posting at this frequency for a very long time so choose wisely and then be consistent.
Why is consistency so important?
Consistency with your blog posting schedule is important because you are basically training your readers in what to expect from you. If you post at a regular schedule, they grow to expect that schedule. In addition, when you post on a consistent schedule, you will see the traffic to your website will also be consistent. However, if you post at one schedule and then change it on your readers, you will see that the traffic to your website also changes.
There are two types of changes with posting to your blog which could occur. The first is, you begin with a heavy posting schedule, maybe posting every day. Then you change it and just publish a post once a week. Your readers will see this sudden drop and wonder what is going on.
The other change is the opposite where you are posting once a week and then suddenly you are posting constantly. Your readers will notice this as well and if the thought “Why on earth is she sending out so much information?” crosses their mind, they may unsubscribe to your mailing list. Consistency is key, choose a schedule and stick to it.
Once you choose a blog posting schedule you will have to decide how you are going to fill those posts.
If you think you will have any trouble coming up with content by just sitting down to a blank page or computer screen, here are some ideas for content.
- Consider scheduling guest posts
- Do some product reviews
- Write a blog post series (like this one)
- Post a video post.
- Post images with brief captions
- Record an interview of someone in your niche
These are just a few of the methods you can use to come up with creative content for your blog. If you add some of these ideas from time to time between regular blog posts, the variety will help to keep your readers engaged and it will help you keep your posting schedule commitment.
If you would like some more ideas for how to fill you blog posts, you can download our free tool: 25 Blog Post Ideas for Christian Bloggers, it can be found in our Freebie area along with other helpful resources. Click Here: Take me to the FREEBIES